Functional fitness brand, Fitstop, has launched Global Games, a contest taking place in Brisbane, Los Angeles and Singapore in 2026.
The competitive fitness event is designed to showcase the principles and culture behind the brand’s signature training formula.
The event is inspired by the popularity of structured fitness events such as Hyrox, and aims to unite the member base and attract the broader fitness community.
Ryan Ansell, head of brand and marketing, said local franchisees can maximise the opportunity to strengthen engagement and member retention.
“As the health and wellness landscape continues to evolve, creating moments that transcend the gym floor and provide people with a reason to train with intention is increasingly important,” Ansell said.
Pete Hull, Fitstop’s CEO and founder, said “Global Games represents the evolution of our competitive culture. By creating our own competition, Fitstop becomes more than a place to train. We become the stage where our community performs.”
With three stops scheduled throughout 2026, Fitstop aims to establish Global Games as an ongoing annual fixture.
