Gotcha Fresh Tea is to open 50 new franchise stores across Australia within the next two years. Following this expansion the bubble tea chain will extend its business to New Zealand and across Europe.
Right now there are 47 stores around Australia, the majority of which are franchised.
Gotcha founder and owner, Roger Fu, said “We operate 200 stores globally – with 47 of these stores operating in Australia. We’re now incredibly in-tune with the market and – especially after launching almost 50 stores within just four years – we’re now absolutely raring to take advantage of the lessons we’ve learned to-date.”
Gotcha to open 50 stores through franchising
Fu said the business is focused on supporting franchisees.
“I believe that ambition, hard work and a rock-solid support system are all vital to business success. I’m so proud of the company we’ve built.”
Fu pointed to low franchisee turnover rates in the industry.
“Our franchisees really are very well-backed. This is key to our business strategy. The interests of our franchisees are considered with each and every business decision taken by Gotcha head office,” he said.
“Even during the current period of notable inflation, we’ve refrained from increasing any costs to our franchisees during the past three years because we’re the sort of business that’s not afraid to do things differently, and we always proceed with carefully considered strategies for success,” says Roger.
The Gotcha brand has frequent trend-inspired partnerships with pop-culture icons including Hello Kitty and Sesame Street.
“Through the Sesame Street collaboration, we have seen unprecedented customer traffic as well as an increase in spend per head, thanks to the branded merchandise,” Fu said..
“We’ll definitely be doing more of these collaborations. They’re a lot of work from a franchisor perspective but they’re undoubtedly worth the effort. Stay tuned for our next collab with Pokémon launching next year.”
