McGrath unveils brand refresh to mark new era

McGrath brand refresh
The new branding is based on a warm colour palette. (Source:

Real estate group McGrath has a new look. Founder and CEO John McGrath unveiled a brand refresh he said marks the beginning of a new era for the chain.

This is the first update to the logo in 20 years, according to Real Estate Business. In addition to a revived logo, the brand now features a warm colour palette and the strapline ‘Guiding you Home’.

John McGrath said “We stand firmly for integrity, transparency and being more human, so we wanted these reflected in our brand. In an industry that tends to lack all of these traits, we are proud of our heritage, but even more excited about our future.”

The new look will roll out across the 130 McGrath offices and the business will reportedly unveil its user-friendly, updated website within a few weeks.

Troy Malcolm, national general manager of sales for McGrath, said the brand’s evolution is a testament to the firm’s adaptability.

“We have a rich history of setting the pace for the industry and want to ensure that we keep that momentum and our performance stands out in each market we proudly operate in,” he said.