Price Attack has appointed a network development manager. Ex-Foodco leasing manager Tony Brusch takes on the new role and brings more than 18 years’ experience with Muffin Break and Jamaica Blue.
Brusch had worked with Price Attack CEO John Pascoe at Foodco and has been watching the aggressive growth strategy at Price Attack.
“The brand holds a unique place in the marketplace with a solid base continuing to grow,” he said. “It’s also an iconic brand with 30 years of history. Given my extensive knowledge of shopping centres nationally, I see a perfect fit in taking the brand to market and securing some great sites ready for franchise partners.”
Brusch plans to particularly target investor franchisees, and in the next 12 months take the footprint of stores nearer to the goal of 100 outlets.
“Last year we saw tremendous opportunities with the opening of six new stores with travel restrictions and lockdowns. I see no reason as to why we cannot set the bar at 10 new stores this year.
“I have already identified a number of key sites with attractive rents from landlords keen to negotiate and fill spaces. Some previous recruitment focus has been around owner operators whereas I’m keen to reach out to investors and show them just how healthy the bottom line is.”
Brusch is balancing expansion plans with a focus on the renewals space.
“Their business success is integral to the brand’s ongoing expansion,” he said. Renewals are critical to growth: there has to be net growth. There’s is no point in opening 10 new stores if we close three down.
“The beauty of the size of Price Attack is we can be nimble and creative: we do a lot of thinking on our feet. I don’t shy away from robust negotiations and that is for both new and existing franchisees.
“A successful brand with aggressive growth strategy and a commitment to lifting the profits of the franchisees is also attractive to existing franchisees who might look to add a second or third store. It’s always rewarding when growth comes from within.”
While expansion is expected nationally, Victoria is a particular target for growth. “I already have 10 locations sitting on my computer ready to go,” said Brusch.
