Red Rooster (Reds) has linked with iconic pie brand Four’N Twenty pies to launch a limited edition chicken and gravy pie ahead of the Australian footy final season.
The target customer is an 18-34 year old demographic, looking for an on-the-go lunch solution.
The launch is supported by a fully integrated creative campaign via Leo Burnett Australia, including 15’ TVC, online, social, digital, radio and OOH, plus the introduction of specially designed merchandise available through the Red Rooster merch website.
Ashley Hughes, director of marketing, Red Rooster, said “We are excited to expose Reds and our roast chicken and gravy flavours to a new and wider audience and embed the brand further in Aussie pop culture by collaborating with another highly recognisable iconic Australian food brand.
“Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership.”
The TVC launches May 15 across FTA and other channels for seven weeks through July 2. The new Red Rooster x Four ‘N Twenty Chicken & Gravy pie is available for a limited time only from May 15.
