Red Rooster is pitching for a bigger share of the burger market with the launch of a Cheeseburger, backed up with a multi-media campaign.
Ashley Hughes, CMO, Red Rooster said “We’re making a deliberate move into burger territory with something that’s familiar and unforgettable. The Cheeseburger is aimed at attracting new customers with a familiar cheeseburger flavour hit, while winning back lapsed fans, particularly 18–34-year-olds, with a new take on the crowd-pleasing classic.”
Spearheaded by a 15” TVC, the campaign via creative agency Leo Australia, reaches across online video, social and digital.
“This isn’t just a burger launch, it’s a brand statement. We’re showing Aussies that Reds is evolving, innovating and ready to satisfy their chicken cravings and take on the burger giants all in one go,” Hughes added.
The new Cheeseburger is available from July 2 for a limited time only.
