Sam Kerr to launch football academy franchise

Sam Kerr Football franchise
The Matildas captain and Chelsea FC striker launches an academy. (Source:

Matildas’ captain Sam Kerr has announced she will launch a football academy franchise to begin training sessions year.

Kerr will bring her expertise and oversight to Sam Kerr Football which will cater for girls and boys aged three to 14.

In a video promotion, Kerr said the academy aims to deliver “modern training techniques in a fun and safe environment”.

It will provide a “world-class program” she said, with top quality coaches teaching a prescriptive but flexible football curriculum.

It will also include health and wellbeing initiatives that are fundamental to player development.

Kerr told the Sydney Morning Herald “Being in the position I’m in today, I want to give back to the sport I love and to my young fans. It’s an incredible privilege to be able to share what I have learned to better the sport, to build a legacy, and to inspire and connect with the next generation of Australian footballers.”

According to the academy website, Sam Kerr Football will create opportunities for both aspiring and experienced coaches, and football academy owners looking to re-brand.

The award-winning striker’s signature backflip has been incorporated into the SKF brand logo.