Xponential Fitness appoints new CEO

Xponential appoints CEO
Mark King brings senior leadership experience at Taco Bell and Adidas. (Source: LinkedIn)

US multi-brand franchisor Xponential Fitness, which operates Aussie brand BFT, has appointed former Taco Bell boss Mark King as CEO.

King spent four years at Taco Bell, where he led the franchisor to positive same-store sales growth in each quarter, grew the business by more than 1,400 franchise sites, and accelerated the brand’s international expansion.

He was formerly the president of Adidas North America; in his four year stint he doubled market share and tripled sales.

King said he was honoured by the Xponential appointment.

“We have a strong portfolio of brands that are category leaders and as one of the leading franchisors in the health and wellness space, we are ideally positioned to continue to profitably grow our global footprint.”

Xponential Fitness operates a diversified platform of nine brands. In addition to BFT its portfolio also includes Club Pilates, CycleBar, StretchLab and Rumble, which are franchised in Australia by Matt Gordin’s Boutique Fitness Studios.

Mark Grabowski, chairman of Xponential Fitness, said the board is confident King’s track record will enable Xponential to expand its global leadership position.

“Mark is a brand builder and innovator and his approach to fostering customer centric cultures and supporting franchisee success is a perfect fit for the company. I look forward to working with him to deliver long-term value for our stakeholders.”