Accor has won the naming rights for Stadium Australia, with the iconic venue in Sydney Olympic Park already sporting the Accor Stadium signage at the recent US versus the Matildas soccer match.
Simon McGrath, CEO of Accor Pacific, said the naming rights was a natural step for the leading hotel operator.
“Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision. We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events,” said McGrath.
“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”
McGrath said the Accor Stadium deal complements the hotelier’s loyalty program, ALL-Accor Live Limitless and delivers an opportunity to showcase the portfolio of hotel, apartment and resort brands.
Accor Stadium was the centrepiece of the Sydney 2000 Olympic and Paralympic Games. With a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium has hosted global acts such as Adele, AC/DC, Ed Sheeran and Taylor Swift, and sporting events like State of Origin, National Rugby League Grand Finals, FIFA World Cup Qualifiers, and Bledisloe Cup and British & Irish Lions rugby Test matches.
“ALL-Accor Live Limitless promises to give loyalty members world-class experiences beyond our hotels. We will offer members exclusive money-can’t-buy-experiences across Accor Stadium’s events program. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the precinct will enable people to enjoy the best in hospitality and live entertainment,” said Mr McGrath.
Accor opened a Novotel hotel in Sydney’s Darling Harbour 30 years ago and now has 395 hotels, resorts and apartments and 18,000 team members in the region. The business has a long-term commitment to supporting sport, tourism and culture in the Pacific, and partner with the AFLW, AFL, NRL, NSWRL and Netball Australia.
