It’s nearly a distant memory but we can all relate to the toilet paper shortage. And that’s why Aramex, formerly Fastway Couriers, has launched a new brand commercial which taps into the toilet roll drama.
The TV commercial launch coincides with surging demand for the firm’s delivery services. Aramex Australia recorded a 30 per cent increase in delivery volumes during March and April year on year.
Deliveries over the past two months have included more than 2,700,000 rolls of toilet paper, 2,300,000 cans of dog food and 1,700,000 bottles of wine.
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Aramex Australia & New Zealand chief marketing officer Cherie Kellahan says “As an essential service provider, our local couriers are playing a critical role in the economy as people remain home and retail pivots online.
“We wanted to highlight our commitment to delivering the everyday items that matter most to Australians by tapping into the well-publicised toilet paper shortages of the past few weeks”.
Kellahan has experience across big name retail, consumer and lifestyle brands including McDonald’s, Unilever and Foodco.
The tv commercial, which introduces audiences to an Aramex courier coming to the rescue of an elderly man caught short without toilet rolls, was filmed over three days in April across three locations including Chullora, Five Dock and Waterloo in Sydney.
The commercial went live on 30 April, and will run across digital and social channels.
