BIG4 Holiday Parks appoints GM to drive digital sales strategy

BIG4 appointment GM digital
Louisa Day is the new GM-Park Success, for the national holiday group. (Source: Supplied)

The BIG4 Holiday Parks business has appointed a new General Manager – Park Success. Louisa Day will roll out the digital sales strategy focused on growing the network through the Fully Cooperative Member (FCOM) and Web Partner Parks model.

Day has more than two decades of tourism and sales experience with high profile companies.  Her skills include B2C sales, managing teams, trade relationships and finance, and customer and user experience.

BIG4 Holiday Parks digital strategy

BIG4 Holiday Parks CEO Sean Jenner said “We have invested heavily in our digital and branding strategy to better meet the needs and expectations of holiday-makers and to make the leading portal for Australian holiday park visitors. 

“We recently launched our first brand campaign in a while that really captures why so many people love our parks and come to the website.” 

Day was most recently GM – Sales APAC region for adventure tour operator Exodus Travels. Before that she spent 15 years at Peregrine Adventures.

“I’m delighted to have an opportunity to apply my passion and skills to helping regional Australian  tourism operators recover from the challenging recent years of pandemic restrictions and set them up for future success by being connected to the power behind the BIG4 brand, ” she said.