Choice Hotels Asia-Pac has opened two new properties with a long-standing operator, South Australian accommodation management business M&G Hotel Group.
The properties, Econo Lodge Port Augusta and Econo Lodge Dockside Glenelg, bring M&G Group’s total number of franchise agreements with Choice Hotels to seven, all in South Australia.
Group general manager of M&G Group, Greg Winston, said sustained delivery from Choice’s robust global distribution channels, its local, dedicated support and revenue management service have been key.
“The revenue management provided by Choice gives us an unemotional set of eyes and removes the personal attachment from the equation,” Winston said.
The group’s first foray with the Econo Lodge brand has started strongly. “We’re already seeing the benefit of being involved with the Econo Lodge brand,” he said. “Choice delivers the consumer confidence that comes with a trusted brand.”
