Gelato chain Gelatissimo is celebrating its 20th anniversary with a debut FMCG range launched into Coles supermarkets across Australia.
Filiz Kaya, head of product innovation at Gelatissimo said “We developed this range with our loyal family of customers in mind. We looked at our most popular flavours as well as ones that have stood the test of time, then also considered current trends both here and around the world to create this range.”
The five popular tub flavours are Caramel Cookie Butter, Cheesecake Swirl, Decadent Chocolate , Peanut Butter Brownie, and Italian Hazelnut.
Coles is retailing the Gelatissimo tubs retail at $12.50 each with an introductory price of $10 for the initial two weeks.
Gelatissimo already operates 42 stores across the country and 26 overseas, including the US, Singapore, the Philippines, and Saudi Arabia.
Gelatissimo debut Coles range joins a growing list of food franchises distributing through supermarkets
The move into supermarket distribution is a trend now among food franchises. Ben & Jerry’s was an early adopter of the FMCG model, which supplemented its franchise store expansion.
More recently Roll’d unveiled its Coles range in 2020, and has gone on to boost the number of stores that stock its Vietnamese fast food. In one year the Grab-and-Go meals increased sales by 950 per cent.
Roll’d also launched pantry items and condiments as take-home purchases, on sale in both its own outlets and Coles supermarkets.
Aussie chicken retailer Lenard’s signed up to sell its poultry products in independent supermarket through the Metcash supply chain.
Victorian-based bakery firm Ferguson Plarre’s parent company, Plarre Foods, launched the Pie Society supermarket range in 2021. The range took home-baked style pies to the freezer aisles in 900 Woolworths stores with more outlets promised.
Eighteen months ago The Cheesecake Shop reported a record-breaking year in its wholesale division. The cake chain supplies convenience and food retailers, independent supermarkets and petrol stations.