Global restaurant chain KFC has launched its first drone-delivery service, partnering with Wing, to deliver hot food direct to homes and workplaces in Logan, Queensland.
The drone-delivery service will be available to a small number of households in the South East Queensland suburbs of Kingston, Logan Central, Slacks Creek, Underwood, and Woodridge, and will gradually expand to include other nearby locations.
A ‘cloud’ kitchen has been developed in partnership with Collins Food Limited, KFC Australia’s largest corporate franchise partner. The kitchen will prepare KFC’s chicken ready for drone delivery, allowing customers to get their KFC within minutes.
“We’re always looking for ways to enhance the customer experience. Given the last 18 months, Australians have relied on delivery more and more, so it’s great to be making life easier for fans who want to get their hands on KFC in a flash,” Kristi Woolrych, CMO KFC Australia said.
Customers will have to download the Wing delivery app from the App Store or Google Play, enter their address and submit their orders. The items will be prepared by the KFC team and despatched without any delivery fees.
Dave Ojiako-Pettit, Wing’s city manager in Queensland, says there has been a significant increase in drone-delivery services in South East Queensland recently.
“Wing has made more than 100,000 deliveries to the Logan community last year, with many customers finding on-demand drone-delivery especially useful as they stayed home, and relied on our contactless service to deliver the things they needed,” said Okiako-Pettit.
This article was first published on Inside FMCG, a sibling website to Inside Franchise Business Executive.