McDonald’s launches online recruitment game in bid to fill 14,150 jobs

McDonalds online recruitment game
Macca’s is bringing gamification to its restaurant staff recruitment strategy. Image supplied.

Macca’s has unveiled an online game as a recruitment tool to help fill 14,150 job vacancies across its 1,025 restaurants.

The Macca’s Burger Challenge game has launched as a fun way to showcase the energy needed to be a member of a McDonald’s crew.

The game tests players’ speed, coordination and memory. Participants build and wrap as many burgers as they can in 45 seconds, cheered on by virtual crew mates.

McDonald’s, like many hospitality chains, is known for giving young Aussies their first job. Traditionally attracting young workers, the business is now broadening its scope to include all-ages in its recruitment message.

Emma Napoli, McDonald’s Australia’s chief people officer, emphasised there are roles to suit different life stages: “your first job to see you through your studies, a casual role to tide you over in retirement, or a rewarding career in retail and hospitality”. 

McDonald’s is recruiting for a variety of roles

McDonald’s job vacancies vary from crew, barista, delivery and maintenance to management roles.

There are 4,800 vacancies in New South Wales, 3,700 in Victoria, another 2,200 in Queensland and 2,150 in Western Australia.

McDonald’s in South Australia has 800 job vacancies, the Northern Territory 350 jobs, Tasmania 100 and the ACT 50.

The business invests more than $40 million into training and development initiatives each year and is a Registered Training Organisation.

McDonald’s Australia’s Hamburger University also provides crew and management with training in areas such as leadership and team management. 

However, the burger chain has been in the spotlight over allegations of poor employee treatment across its franchise network. The Shop, Distributive and Allied Employees’ Association (SDA) alleges workers were denied paid breaks and is seeking compensation of more than $250 million in the Federal Court.