RFG targets China for multiple brands

Multi-brand franchisor Retail Food Group plans a focus on greater China for its next phase of growth.

RFG CEO international, Mike Gilbert, said the company plans to introduce a selection of its coffee-based retail food brands to Chinese consumers.

“We’re excited to replicate our successful Australian operations in the Chinese market and accelerate the growth of brands like Gloria Jean’s Coffees, Donut King, Crust Gourmet Pizza Bar, Brumby’s Bakery, Michel’s Patisserie, Pizza Capers Gourmet Kitchen, Cafe2U and It’s A Grind in the region,” he said.

The business has a network of more than 2500 outlets across 12 brands and 81 territories. The company also owns the BB’s Cafe, Esquires, The Coffee Guy franchise systems and the premium Di Bella Coffee Co brand.

RFG’s overseas expansion is based on the master franchise model and utilising the hub network which provides a platform for fast-tracking coffee and brand system expansion in international markets.

The franchisor is developing a Middle East hub next year which is expected to promote swift expansion through the MENA region. It also enables the group to more efficiently service and develop brands in the Gulf.

“We currently have hubs in Australia, New Zealand and the US, and plans for the Middle East underway, and will be looking to replicate them in Asia and Europe,” said Gilbert.