Gelatissimo unveils its new brand identity and fresh colourway, based on the theme ‘Flavour Obsessed’.
The new-look brand identity includes a new logo and fresh colour palette. The new brand voice aims to draw together gelato’s Italian roots with Gelatissimo’s Aussie culture.
Braeden Lord, CEO Gelatissimo, said the refreshed look and feel represents the brand’s ‘flavour obsessed’ proposition.
“Our new logo is fun and fresh; the colours evoke the taste and flavours of gelato,” he said. “Our customers can walk in-store – or enjoy gelato at home – and immediately share the magic of Gelatissimo in a fun and engaging way.”
Gelatissimo’s new-look brand celebrates the gelato experience
Brand agency Houston Group developed the gelato chain’s brand positioning.
Kyle de Raedt, senior account director, said the new look celebrates fresh ingredients and flavours.
Eye-catching packaging and innovative store designs complete the refresh and celebrate the Gelatissimo experience.
“Our team are so excited to rebrand a business and product-line that conjures feelings of joyfulness, celebration of flavours and hot summer nights, and bringing all this to life via a brand story.
“We believe the new look makes Gelatissimo stand out from its competitors and celebrates the brand’s philosophy to provide amazing flavours and have fun.”
Gelatissimo’s new logo draws inspiration from gelato scoops and swirls in a fresh palette of soft strawberry, tangerine and lavender.
The launch of the new branding is rolling out in-store and on packaging in the coming months.
This has been a big year for Gelatissimo, which is celebrating its 20th anniversary. At the beginning of the year the gelato chain opened its first US store, in Houston, Texas. A Hawaii outlet is next in the US pipeline.
Back home, the business added three Queensland stores to its Australian footprint. And most recently the business debuted its FMCG range with a Coles product line.
