Plus Fitness reveals new look that is part of a brand refresh; 200 clubs will undergo an extensive makeover including industry-leading equipment, a new logo and colour scheme designed to elevate the brand’s service offerings to members and prospects alike.
The choice of an electric blue hero colour and associated colour palette that draws on the brand’s heritage is expected to help Plus Fitness stand out in the congested 24/7 gym market.
Parent company Viva Leisure CEO and managing director, Harry Konstantinou, said Plus Fitness is powering up for further expansion, heading to 200 clubs in Australia.
“We will elevate the brand into a new era,” he said. “The new vibrant branding and state of the art club fit outs will ensure we come out more competitive and stronger than ever. We are excited for our franchisees to come on this journey with us, and we can’t wait to showcase the new clubs to our members.”
Viva Leisure acquired the Plus Fitness brand in mid-2020.
Viva Leisure has also opened seven new locations across its multiple brands including a Plus Fitness outlet at Tuggeranong (ACT).
There are new Hiit Republic and Club Lime locations in Coburg and Ballarat in Victoria, another Club Lime outlet at Nundah in Queensland, and a GroundUp Yarralumla site in the ACT.
Read more about Plus Fitness here.
