Snap Fitness parent Lift Brands up for sale

Lift Brands for sale
Snap Fitness is the flagship at Lift Brands.

Lift Brands, the US-based global business that owns Snap Fitness, is up for sale.

New York-based private equity firm TZP has put the business on the market after nearly 11 years.

Global CEO at Lift Brands, Ty Menzies, said Covid had deferred the investor’s exit.

“They were very supportive both during and post Covid and have helped us position the business to allow the next owner a fantastic growth opportunity,” he said.

“As management we’re excited about a new partner coming in to support the management team in delivering on our key initiatives for strong organic growth and potentially some key M&A opportunities to significantly accelerate that position in the coming years.”

In addition to Snap Fitness, Lift Brands owns Fitness on Demand and has a minority stake in 9Round and FitStop.

Snap Fitness has driven swift expansion across the Asia-Pacific market. The brand sold 42 new franchises across Australia and New Zealand last year, and opened 14 across both countries.