Viva Leisure, the parent company of Plus Fitness, has unveiled a new corporate brand to mark its latest chapter.
Harry Konstantinou, CEO and managing director of Viva Leisure, said “Our new brand is Shaping the Future of Fitness and signals the evolution of Viva Leisure from a gym business into a fitness ecosystem – one that is smart, scalable and globally relevant,”
The multi-brand business serves more than 600,000 members across Australia, New Zealand, and India – with recent expansion into Asia and the UK.
Viva Leisure’s portfolio includes fitness chains Club Lime, Plus Fitness, Hiit Republic, Rebalance and Groundup, and supplements business Supp Society.
Viva holds a 34 per cent stake in Boutique Fitness Studios and a 25 percent stake in the World Gym Australia master franchisor.
“Our mission is to make health and fitness accessible to as many people as possible. We achieve this by having a presence across every major segment of the fitness market offering affordable, high-quality facilities that are designed to inspire and cater to a wide range of preferences,” Konstantinou said.
“By not limiting ourselves to one category of demographic, we’re de-risking growth and building a brand that drives long-term performance for our members, our franchisees and our shareholders,” he added.
The multi-brand business has just launched Fling Pass, a no-membership app which gives users instant entry to more than 400 locations across Club Lime and Plus Fitness, with World Gym locations joining soon.
Users download the app, choose a location, and purchase a single, 3, 7,14, or 30-day pass.
