United Franchise Group appoints new franchise development manager

United Franchise Group appoints Susana Hands
United Franchise Group appoints Susana Hands

United Franchise Group has appointed a new franchise development manager, Susana Hands.

In her role Susana will be responsible for developing greenfield territories across United Franchise Group’s affiliated brands in Australia, in particular Signarama and Fully Promoted.

Hands said “One of my biggest passions and joys is seeing others succeed. I’ll bring a unique perspective to potential franchise entrepreneurs as well, having experience both as a franchisee and as a franchisor.

“Joining United Franchise Group is extremely exciting as  there are not many franchisors out there that can say they been doing this for over 35  years.”

Prior to this Hands was head of sales at outsourced human resource firm Now Actually and her previous experience includes the franchise growth manager role at HR Dept.

Hands was also the founder and franchisor of Created by Hands, and a franchisee in a baby products business.

Timothy Smith, MD of United Franchise Group – Australia, said “We are delighted to  have someone of Susana’s calibre and experience on board. We are extremely enthused  with the high quality franchise candidates enquiring about our brands.

“Combine this with  Susana’s natural ability to communicate with people at all levels, and her genuine interest  in helping people pursue their entrepreneurial dreams, we cannot wait for the future of  2022 and beyond.”

UFG has seen record sales across its franchisee network during what has been one of the toughest trading periods, and this has been backed up by franchise enquiries. 

At the end of January Evan Foster, who headed up Signarama in Australia for more than a decade, was promoted to a global director role at UFG. In his new position Foster will work with international master licensees across nine brands in more than 60 countries.

UFG is still recruiting for a direct replacement for Foster.

UFG is home to an affiliated family of brands  and consultants including Accurate Franchising, FranchiseMart, Fully Promoted, Network  Lead Exchange, Preveer (formerly Resource Operations International), Signarama,  Transworld Business Advisors, Venture X, and a food division featuring Jon Smith Subs,  The Great Greek Mediterranean Grill, and Graze Craze.