Domino’s is demonstrating a commitment to animal welfare by partnering with Compassion in World Farming (CIWF) and is the first fast food chain across Australia and New Zealand to sign the Better Chicken Commitment.
This initiative aims to significantly improve the conditions in which chickens are raised and slaughtered, including more space per animal, slower-growing breeds, the presence of perches and natural light, and more respectful slaughter methods by 2026.
Strict standards exceed those currently set by local animal welfare bodies in both Australia and New Zealand.
Domino’s ANZ CEO David Burness said “At Domino’s we do the right thing because it’s the right thing to do, and we recognise that doing the right thing includes taking care of our environment, and the food we source from our suppliers and serve to our customers.
“We are proud to be the first fast food restaurant chain in both Australia and New Zealand to sign the Better Chicken Commitment, an initiative that will improve the welfare of chickens across our region. This is an important step in our Domino’s for Good journey as we work to make the world a better place.”
CIWF’s global director of food business, Dr Tracey Jones, added “There is a growing movement of leading companies across the globe taking steps to introduce better welfare for meat chickens. We applaud Domino’s for leading the charge in Australia and New Zealand and we will continue to work closely with them on the effective implementation of their broiler welfare strategy in all territories.”
Domino’s has pledged that by 2026, 100 per cent of its chicken will meet or exceed the Better Chicken Commitment standards across all 850+ stores across Australia and New Zealand.
This year the pizza chain also released its first ever Sustainability Report, which outlines the company’s other environmental, social and governance (ESG) initiatives to date.
