Harcourts is claiming a top spot as the second largest real estate group in the country.
The claim is based on Core Logic data indicating the group’s rise in volume of sales has catapulted the brand into its runner-up position and now the business is eyeing up the number one slot.
A Harcourts spokesperson told Inside Franchise Business Executive “CoreLogic provides proprietary and confidential industry benchmarking reports to all brands, that is not an industry secret”.
According to Harcourts CEO Marcus Williams the achievement has been five years in the making.
“At the time, it was an ambitious five-year goal, and many said it was impossible for a relative newcomer to achieve in such a short period of time, but regardless we set our compass and committed.
“Despite all the challenges over the previous year, I am thrilled to say that last year was in fact our best year yet. Never before has the Harcourts group listed, sold, managed or mortgaged as many properties,” he said.
This year Harcourts Group Australia is celebrating 24 years in real estate franchising and Williams announced the market success to more than 2000 team members at the company’s first hybrid awards night.
“We were so proud to be able to announce to our business owners and teams that we have continually increased our market share and have now achieved the ranking of number two real estate brand across Australia,” he said.
“A number of our competitors also posted strong results, while we were quietly taking market share from them in every single state, and market share in my eyes is the only true measurement of success.”
Williams said Harcourts partner brands Nutrien Harcourts (rural), Mortgage Express (mortgage broking) and NAI Harcourts (commercial) all posted record-breaking results, he said.
“I have no doubt that Harcourts will be the leading real estate brand in Australia. Our 400-office strong franchise network and our 140 strong corporate team are committed to achieving this goal, a goal reflecting the incredible talent we have attracted to our group.
“It is embracing our core values of putting people first and doing the right thing, to deliver the finest experience with our team, our business partners and our clients, that will soon see us achieve that goal.”
