Choice Hotels Asia-Pac has reported revenue rises in 2022, with Australian hotels lifting revenue per available room by 31 per cent on 2019.
The revenue recovery saw Australian hotels’ average daily rates (ADR) rise 10 percent. Revenue-managed hotels across the country saw a 40 per cent RevPAR; ADR rose 10 percent on 2019 figures.
CEO Trent Fraser said results had been good across the region.
“Choice Hotels Asia-Pac’s results throughout the year have achieved growth in revenue per available room (RevPAR) and average daily rates (ADR) each quarter when compared to 2019 pre-pandemic figures.”
However, New Zealand’s extended international border restrictions to July 2022, brought a slower rate of recovery. New Zealand RevPAR in 2022 lifted 7 percent on 2019, with ADR for the year rising 10 percent.
“Revenue management services continued to benefit in New Zealand’s tight market, with hotels using the service seeing RevPAR increases of 11 percent and ADR increases of 7 percent over 2019 numbers,” said Fraser.
2022 results showed online boom
Last year 19 properties joined the group in 2022 across Thailand, New Zealand, Australia, India, and Japan. Fraser said there is a strong pipeline of properties for 2023.
Direct online bookings boomed in 2022, with EOFY room nights through ChoiceHotels.com up and the hotel app up 61 per cent on 2021 and 88 percent on 2019 bookings.
Corporate bookings for the group have also grown. Global distribution system room nights rose 42 percent compared to 2021.
The Choice Privileges loyalty program reached over half a million members across Australia and New Zealand.
Choice Hotels revenue recovery helped by marketing
Fraser said “Over 2020 and 2021 we doubled down on our marketing campaigns, promoting our brands and preparing for the inevitable return to travel.
“Choice Hotels Asia-Pac’s investment in revenue management and marketing technologies have contributed to the results we’re delivering to our hotels,” he said.
