Choice Hotels’ new hire to focus on high-value deals and strategic partnerships

Choice Hotels director investment
Trent Conroy joins the hotel group as director of investment and portfolio growth. (Source: Supplied)

Choice Hotels Asia-Pac has hired a director of investment and portfolio growth as part of its ongoing strategy to expand across the region.

Trent Conroy takes up the role, joining the hotel group after four years with global consulting business Environmental Resource Management (ERM).

Conroy will be responsible for building a pipeline of high-value deals and strategic partnerships. He will be based in Melbourne and report to CEO Trent Fraser

“Trent Conroy brings a wealth of experience spanning a range of industries and  geographies,” Fraser said. “In particular, he has a deep appreciation and understanding of  businesses with aspirations for growth. We’re confident his solid skillset and expertise will play an integral role as we continue to strategically grow the Choice Hotels portfolio in the  Asia-Pacific region.” 

Conroy spearheaded the acquisition of more than 20 diversely-scaled businesses globally.

He said “Choice Hotels Asia-Pac’s 2022 financial results demonstrate that the group has rebounded after a couple of challenging pandemic years for everyone. I can’t wait to get started with Trent Fraser and his team.” 

Choice Hotels Asia-Pac delivered impressive growth for revenue per available room (RevPAR) across its hotel portfolio for the financial year ending December 2022.