Subway signs new Socceroos partnership

Subway Socceroos partnership announced
Subway Socceroos squad members celebrate the new partnership.

Sandwich giant Subway is the new naming rights partner of the Socceroos in Australian football’s biggest sponsorship deal.

The partnership secures the fast food chain the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.

It also gives it Official Partner status for the CommBank Matildas and the Australia Cup and exclusive category rights across all the teams.

Subway will receive front of jersey branding across men’s national teams training and off-field apparel, and for Subway Socceroos and CommBank Matildas’ player mascots.

Subway to promote Socceroos partnership

The two partners will also collaborate on branded content, exclusive customer experiences and matchday activations.

Subway will promote the partnership through heavy integration into its above the line marketing activities.

Shane Bracken, Subway country director for Australia and New Zealand, described the new deal as “a partnership of two iconic brands”.

“Subway is proud to be partnering with Football Australia at such an exciting time for the game – not only across the national men’s and women’s teams, but as junior players move through the ranks and become our next line of role models and heroes,” he said. 

“Our Aussie football stars have a huge few years ahead of them and Subway is looking forward to being part of the journey and helping make the game of football even bigger than it is right now. 

“From one green and gold team to another – we’ll be cheering from the sidelines and across our stores.”

Sponsorship deal launched in Brisbane

Football Australia CEO James Johnson said there is “unprecedented interest and growth in Australian football”.

“It also continues our efforts to work with brands which align with our own values and as the top-ranked company on YouGov’s Dining and Quality Rating Standards, we are delighted to be working with another high performing team.”

The partnership launched at the Socceroos Centenary and Farewell match ahead of the FIFA World Cup Qatar 2022TM at Suncorp Stadium in Brisbane on 22 September.