Domino’s Australia has partnered with Red Bull to sell the drink across all its 760+ stores nationwide.
The move follows a successful integration in overseas markets between the pizza business and energy drink brand.
Domino’s ANZ CEO Josh Kilimnik said “We have seen the success of Red Bull in our European markets and we have taken the opportunity to grab the bull by the horns to reach into the worlds of everyday Aussies, whether they be avid gamers or studying for their next exam.
“Previously, our customers had the opportunity to pair their favourite pizza with a water, soft drink or thickshake. But now, thanks to our new partnership with Red Bull, they can choose an energy drink too.
“We are excited to fuel their energy through a pizza and premium energy drink.”
Competition kicks off as Domino’s launches Red Bull
Red Bull Australia managing director Miles Wilson said “Red Bull is Australia’s largest selling beverage item in convenience stores so it makes perfect sense to bring our two market leading brands together in a fun and exciting way.’’
Domino’s is running a competition to launch this partnership. Prizes include a house party for 10 people catered by the two brands.
Last month the pizza giant announced it will roll out electric delivery mopeds across its network, in a new partnership with Brisbane-based manufacturer and distributor Benzina Zero. The alignment means more sustainable delivery as well as improved efficiencies and cost reductions for franchisees.
In 2022 a fast food survey showed Domino’s led the way in fast food store openings, unveiling 34 new stores. The pizza chain continued its expansion the first quarter of 2023 with five store openings.
It was also listed as one of the top five fast food brands in February accessed by customers online or via an app.
